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ABOUT


ATBEIRUT is an ethical, premium ready-to-wear brand, with limited pieces and effortless elegance, proudly made in Lebanon.
Co-founders of the brand combine traditional Lebanese craftsmanship with Swiss perfectionism.

MISSION

To empower and inspire the modern conscious woman, to embrace her alluring individuality, no matter her size, body shape or color, through our unique limited designs, made-to-measure availability and ethical production. 

 
VALUE

Exclusivity and individuality: 
by producing limited quantities and making to your measurements when requested. We support the unretouched movement and do not edit our photos.
Supporting the local community: 
by partnering with local workshops and artisans who preserve traditional skills and by sourcing locally as much as possible.
Minimize waste: 
by producing per order and finding creative ways to use off-cuts in our designs or samples.

BEHIND THE BRAND

Born and raised in Beirut - Lebanon, Tala Maalouf, graduated from Esmod Beirut in 2015 with a Bachelor of Arts in Fashion Design and Pattern Drafting. During her final fashion runway project, she won the prize of best pattern drafting and immediately after was invited to join Azzi and Osta. Tala’s fine craftsmanship helped Azzi and Osta achieve their challenging conceptual volumes, that make their brand aesthetic so unique. During her 4-year tenure, as Assistant Fashion Designer and Pattern Maker at one of the finest Beirut’s Atelier, Tala was ready to start her own fashion label as Fashion Designer and Creative Director. As many independent designers she needed help managing the business side, so her brother Amer and sister-in-law Alessandra, merged skills and launched ATBEIRUT, in August 2018. 
Swiss-Brazilian, Alessandra Rechsteiner, is born and raised in São Paulo, Brazil until she was 18 years old. She then moved to Switzerland for her university studies and graduated from École hôtelière de Lausanne (EHL) in 2015, with a Bachelor of Science in Hospitality Management. Alessandra always had the desire to work in the fashion industry and it persisted throughout her studies, so she attended on her holidays the Summer Fashion Course at Polimoda, Italy in 2012. During her final year at EHL, she specialized in entrepreneurship, aiming to have her own brand one day. Today, she embraces her past work experiences organizing fashion shows, private events for VIP clients, always providing an excellent service level, to be ATBEIRUT's Co-Founder Brand and Communications Director. Together with Tala they research trends, materials and develop ideas for new collections.
Born and raise in Beirut - Lebanon, Amer Maalouf, graduated from the Lebanese American University in 2012, with a Bachelor of Science in Marketing. In 2014, Amer completed his MBA from United International Business School in Spain. Having worked in several companies from consultant to sales and advertising, Amer decided to help his loved ones in managing the business side of the brand and is now Co-Founder and Finance Director for ATBEIRUT.